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• Venue: At your desk: On your Laptop/PC or Phone
• Date: 10 Apr 2012
• Time: 9:00 am PST/11:00 am CST/12:00 pm EST/5:00 pm GMT/9:30 pm IST
  (Click here to know your city time)
• Duration: 100 - 120 minutes including Q & A

Registration Process

			Live Participation (GOAL Non-Members): USD 299 (includes the cost of participation, Q&A session, access to presentation, discussions, podcast and complementary Gold Membership)
			Live Participation (GOAL Gold-Members): USD 199 (includes the cost of participation, Q&A session, access to presentation, discussions podcast and complementary Gold Membership)

For master class registration, please contact: +1-562-366-4706
For technical queries, please contact: +1-347-471-1991

Upon registration, we will send you the login information at your email id.

Agenda

Views from the General Counsel: Best Practices for Structuring Your Marketing Initiatives; Important Aspects You Must Know Before Marketing to Buyer Counsels; How Do They Perceive/Accept/React to the Marketing Communications:

• Know your buyers well – Need Analysis
• Offer right products and services
• Vendorship and partnership model
• Know your competition and bid accordingly
• Online and offline marketing – Buyer acceptance model
• Are buyers available for your sales phone calls?
• US local representation – is this the thumb rule?
• The evolving LPO marketplace: Ethical and legislative issues in outsourcing
• Knowledge of Can Spam act and other regulatory compliances
• Assessment of risk in an outsourcing relationship
• Case Study: Buyer’s remorse for satisfaction? Revaluing the LPO services – Buyers perspective
• The ROI on Outsourcing relationships – Buyer’s perspective
• Real measurable consequences of using LPO services
• Quality service: Is this the key factor?
• Turnaround time: Does outsourcing increase the turnaround time of legal activities?
• Pricing: billing issues for private practitioners
• Rules of offering service level agreement: Do’s and Don’ts
• Compliances fulfillment – Who is accountable and what is the methodology?
• What is the win-win proposal for all?

Who Should Attend?

This master class is designed for:

• Buyers of legal outsourcing services – law firm partners, counsels, IP counsels and IP lawyers, solo practitioners based in US, UK and other markets;
• Service Providers of legal outsourcing services – LPO executives, emerging LPOs from vendor locations in Asia, Africa, UK/Europe, America and others;
• Investors, Software Vendors, Researchers, Academicians and other interested stake holders of LPO industry

Sponsorship

This master class will give you the opportunity to promote your brand, products, services and expertise to an audience of decision makers. Raise your profile, gain new customers and demonstrate thought leadership. For further details on how you can work with us as a partner, please email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call +1-562-366-4706 or +91-981-073-7210.