Every global conference (physical/web) needs global attention. To get the eyes of the world focused on it, a well-thought-out marketing strategy is required for success. All our Global LPO Conferences and Web Events gain a huge response from both buyers and vendors. The following are some of the marketing tools that “Team GOAL” has been using to promote its sponsors:

• Having a consistent presence in LPO/Legal Conferences in the USA, UK and European markets
• Circulating our conference brochure among key stakeholders
• Conducting online surveys among prospective buyers though the conference website
• Tapping into our extensive BPO network to generate credible leads for buyers
• Partnering with consultants in foreign markets
• Advertising in noted domestic and/or international journals
• Conducting robust online marketing campaigns
• Managing conference-specific blog(s)
• Actively blogging by writing for several LPO/legal blogs, forums and other online platforms
• Inviting law firm delegations through embassies in US/UK/European markets
• Aiming to partner with general counsel associations in USA markets
• Marketing through preconference webinars all across the globe
• Soliciting tie-ups in foreign markets with several outsourcing associations and companies
• Inviting US-based bar associations and effectively interjecting the conference message among their members
• Consistently issuing press releases to global media
• Managing promotions in the USA through several local and national media partners
• Aggressively promoting the conference on platforms like LinkedIn, Twitter and Facebook
• Circulating the conference newsletter every week to over 300,000 global professionals in global legal industry